A banner is one of the most versatile marketing tools you can have, able to convey just about any message to a passersby. However, the key to a banner that truly makes an impact is in the design. A professional banner can give a polished, sophisticated look to your business and help your brand stand out from competitors. It can also serve as a focal point in your exhibition booth. With so many banners vying for attention, creating an eye-catching design is critical to ensure your banner gets noticed and draws customers in.
Before you start designing a new banner, consider its purpose. This may seem like a basic first step, but it can make all the difference when designing a banner that will truly catch people’s eyes. Knowing the goal of your banner can directly influence every part of its design, from its size and color scheme to its font and layout. For example, if you are using your banner to advertise your delivery service, you might want to use an image of a truck with text that announces your offering.
It’s important to remember that many of your customers will likely only get a quick glance at your banner. This means your text needs to be clear and easy to read, even from a distance. It’s often best to keep your text as short as possible, sticking with the three by five rule: three lines of text multiplied by five words per line. This should be enough to clearly communicate the information you need.
For the rest of your banner, make sure any emphasized text or images are clearly visible. Using white space around them can help draw the eyes to them and emphasize them against the background. You can also use the colors in your banner design to make certain elements stand out. For example, you can use contrasting colors to highlight a specific word or phrase. Adding accents and capitalization is another way to stress important text.
Your final step in designing a banner that will catch the eye is to make it clean and uncluttered. Potential customers may glaze over a busy, cluttered banner and miss the information you’re trying to convey. A good idea is to keep the number of images you include low and use a few simple shapes instead of complicated graphics.
In addition to keeping your banner text and color schemes in mind, it’s a good idea to use high-quality materials for printing your banner. When working with a top Orlando commercial printer, they will have access to high-quality paper and vinyl that can provide your banner with the durability needed to withstand repeated exposure to the elements. The right materials can also help your banner maintain its vibrant colors for a long time to come. The best custom printing company in Orlando can help you create a professional-quality banner by vectorizing your artwork.